Alberto Rocha, a commercial real estate professional with a broad spectrum of experience emphasizing management, international business, finance and accounting is Hispanic markets specialist at Quine & Associates. For over 40 years Q&A served the DFW market by creating value for ownership through leasing and management. Rocha specializes in tenant representation, investment property redevelopment, and project leasing in under-served retail markets primarily throughout Dallas-Fort Worth.
Shifting demographics have created redevelopment opportunities in typically under-served markets. By definition they are urban markets that national retailers avoid due to issues including erroneous perceptions regarding target audience purchasing power and market demands. Rocha works with retailers to educate them and identify potential opportunities in those markets they might otherwise bypass. His knowledge of Hispanic sub-markets enables him to assist retailers in fine tuning market analysis and evaluation. He is an expert at cold calling the local community to infill vacancies in properties seeking to enhance their net operating income and improve the cap rate
On the tenant representation side Rocha has worked with local chains and credit tenants such as Pizza Patron handling site selection and market penetration statewide. Currently he is representing La Michoacana Meat Market leasing and development activities in the North Texas area. La Michoacana is a Hispanic focused market/restaurant/bakery concept targeting the Hispanic community with over 120 stores. Rocha is a firm believer that the Hispanic retail community should focus on sustainable development by promoting the transition of multi-store independent operators to national retail franchisees.
Rocha is fully bilingual in Spanish and has advanced conversational knowledge of French. His background in management consulting has enabled him to contribute extensively to Hispanic markets initiatives for the International Council of Shopping Centers. He has been featured as an expert and has presented at the Texas ICSC, Las Vegas ICSC RECon and regional conferences.
Rocha is a member of the International Council of Shopping Centers, the Retail Brokers Network and the North Texas Commercial Association of Realtors.
Rocha received a Master of Business Administration degree from the University of Dallas in Irving, Texas.